Cattle Dog Digital

Tag: Marketing

Gold Medal

5 Golden Rules for the Greatest Pardot ROI

Whether your organisation has just implemented Pardot or has been using Pardot for some time, you’ve experienced the amazing capabilities Pardot has to offer. How do you use this powerful B2B marketing tool to perform at its best and get the most out of your Pardot investment?

Intercom and Cattle Dog Digital: A New Way to Interact With Your Funnel

Cattle Dog Digital is very excited to announce its newly minted partnership with Intercom, a market leader in chat and instant messaging across multiple platforms. Many of Cattle Dog Digital’s high tech customers were already leveraging the power of Intercom with direct interaction, in-app messaging or sequence-based communications inside their technology solutions to their customers.

cell phone

The SMS Communication Imperative

Long gone are the days where just having outbound text capability cuts it with customers. Now they expect to be able to interact with you, like their mum to tell them you’re running late with your appointments and to come a little later. That difference in expectation is the difference in service level you receive or provide and that is now the imperative for change.

spring flowers

Bring Your Strategic Marketing Planning Back to Life

If you’re a marketer that spent MONTHS planning and preparing a marketing strategy for 2020, only to realise that with the pandemic, lockdowns, and global shift to “go virtual,” it was best to throw your marketing strategy out the window (I’m here for ya, it’s ok to cry).

dog highfive

5 Steps to Unifying Marketing and Sales

You’ve read all the reports, seen the statistics, and watched the infomercial on why alignment works. Even with all of that, you’re still stuck on where to get started.

gears

How Do You Know Marketing is Working?

So you’ve got your tech stack rolled out, completed messaging and created inspiring content that you’re certain will get attention. It’s “go” time and you’ve created multi-step cadences with landing pages attributed, set up the campaigns in Salesforce, synching with your marketing automation tool.

uncertain-times-blog-post

Uncertain Times: Why Marketing Needs to Adapt & Stay Proactive

It’s safe to say that all marketing teams had to perform a 360 ‘about turn’ to align spend and resources with an ‘all-in on digital’ focus. Budgets have been cut, teams down-sized and if you’re lucky, maybe you experienced just a haircut. One thing is certain: everyone is closely watching KPIs and dashboards week-over-week looking for signs of an upturn.