All Ears
On Digital Transformation

Bringing you in-depth conversations and tasty tidbits on how innovative businesses can stay relevant in a rapidly changing world.

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Podcasts

How to Ensure Tech Adoption

A tech adoption journey can be a challenging process for business leaders, employees and customers. As a growing business, it is important to consider all angles of what new technology means for the people and processes in your company. How is this done effectively and efficiently? In this episode of All Ears of Digital Transformation, Tony J Hughes, and Luke Orell discuss the deep strategies and considerations when going on a tech adoption journey like; advanced CRM strategies, ensuring ROI on tech spend, developing the right tech stack for your unique business, bringing marketing, sales, service and support teams together, modern technology’s automation, AI, and forecasting capabilities, delivering exceptional customer experience, and embracing your new technology through it all!

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The Cattle Dog Digital Story, Values & Culture

In this episode, Luke Orell, Co-Founder and CEO of Cattle Dog Digital shares the story of Cattle Dog Digital, and the company’s guiding values and culture. Luke shares his story and background in the industry after working at a “Big 4” consulting firm and how his experience there shaped the culture and values that the three founders applied to the foundation of Cattle Dog Digital. Sarah and Luke discuss the past year and how Cattle Dog Digital managed the challenges of the pandemic and what the plans are for the company moving forward.

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Marketing Automation in a Rapidly Changing World

Marketing automation has become a key driver for maximising efficiency in taking the customer through the funnel. As marketers, it is important to stay in-tune with your marketing automations especially as we see rapid changes happening. It is important to stay relevant, real and authentic, creative, empathetic, context, all at scale. In this episode, Anna (Gooden) Howard-Taylor dissects the marketing & customer relationship and breaks down how marketers should approach speaking to their audience in the key areas: who, what, when, where, why and how?

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