Cattle Dog Digital

Tag: RevOps

Driving consistent revenue while navigating through times of economic uncertainty is a challenge many business leaders are facing. Poor revenue management adds extra stress to the business decision-making process and hinders an organization’s overall growth. That’s why more and more organizations have joined 'The RevOps Revolution,' which provides an approach to strategic revenue growth with the alignment of technology, people and processes.
Is it possible that the only global event that is supposed to pull businesses out of technology conundrums could be creating digital dysfunction? Dreamforce is Salesforce’s (and arguably the world's) biggest SaaS technology event bringing together thousands of partners, from 40,000 to 100,000 in-person attendees and over 1,000,000 virtual attendees, from all around the world.
Misconception #1: RevOps is Only for Tech Companies...It is prevalent in these times to see a Chief Revenue Officer (CRO) instilled in technology and software companies aligning the revenue’s revenue objectives across multiple disciplines.
We recently went through a Pardot to Hubspot migration journey and I would love to share the anonymous example case with you. This post is told from my perspective as a Marketing Coordinator. This was my first experience with Hubspot and with a Pardot to Hubspot migration. I talk through the process, my thoughts throughout the experience and the key takeaways that I saw. Enjoy!
We had the chance to interview Richard, RevOps Manager at Cattle Dog Digital. In this post, we dive into Richard’s story, learning curves, role, and passions.
Choosing the right MarTech is one of the key decisions marketers need to make as part of a digital optimisation journey. The right tech stack can help achieve marketing and sales goals across the customer lifecycle, save time, and costs. On the other hand, not picking the right tools may bring extra complications and add unnecessary stress to marketing and sales teams.
Revenue Operations has become the go-to model for driving maximum revenue in a business. This model is designed to use people, process and technology to deliver seamless revenue generation through the funnel from first touch to finance and renewals. How does marketing fit into all of this?
Sometimes, a real-world example is the best way to describe the value of revenue operations (RevOps). Let's use a story to talk through how and why to get started with RevOps.