(Say that 5 times fast.)
Whether your organisation has just implemented Pardot or has been using Pardot for some time, you’ve experienced the amazing capabilities Pardot has to offer. How do you use this powerful B2B marketing tool to perform at its best and get the most out of your Pardot investment?
Cattle Dog Digital is very excited to announce its newly minted partnership with Intercom, a market leader in chat and instant messaging across multiple platforms. Many of Cattle Dog Digital’s high tech customers were already leveraging the power of Intercom with direct interaction, in-app messaging or sequence-based communications inside their technology solutions to their customers.
On a recent podcast episode of All Ears on Digital Transformation, Sarah Harkness interviewed Luke Orell, Managing Director and Co-Founder of Cattle Dog Digital. Luke shared the company’s founding story, guiding values and open culture. In this post, we will take a closer look at the conversation and CDD’s business philosophy.
Long gone are the days where just having outbound text capability cuts it with customers. Now they expect to be able to interact with you, like their mum to tell them you’re running late with your appointments and to come a little later. That difference in expectation is the difference in service level you receive or provide and that is now the imperative for change.
Ahh Salesforce Live, it’s the event all true Salesforce geeks look forward to. It’s an opportunity to learn about new technologies, discover new ways of thinking, expand your Salesforce knowledge, and hear from industry experts and fellow Trailblazers.
If you’re a marketer that spent MONTHS planning and preparing a marketing strategy for 2020, only to realise that with the pandemic, lockdowns, and global shift to “go virtual,” it was best to throw your marketing strategy out the window (I’m here for ya, it’s ok to cry).
This is a tough one. Your team has goals to meet and you’ve spent precious time and resources getting marketing automation setup, adapting to your business process workflows and the sales and marketing teams are fully in sync.
So you’ve got your tech stack rolled out, completed messaging and created inspiring content that you’re certain will get attention. It’s “go” time and you’ve created multi-step cadences with landing pages attributed, set up the campaigns in Salesforce, synching with your marketing automation tool.
Ah when inbound happens, marketers love it. When it happens and follows a deterministic pattern so you can add more juice (i.e. budget) at the top of the funnel, then it’s pure gold. Sales teams love inbound more…
Alright, we acknowledge it, 2020 is the year for grief and transformation.
You do not have to look very far to find glimpses of new life and transformation in this time of pandemonium. Globally, we are experiencing a shift from a familiar world economy back to the boundaries of localisation.
When you are in the trenches every day managing ops and your Salesforce system, sometimes you need to remind yourself to pan-out and look at the bigger picture.
It’s safe to say that all marketing teams had to perform a 360 ‘about turn’ to align spend and resources with an ‘all-in on digital’ focus. Budgets have been cut, teams down-sized and if you’re lucky, maybe you experienced just a haircut. One thing is certain: everyone is closely watching KPIs and dashboards week-over-week looking for signs of an upturn.