Month: December 2020

Marketing automation has become a key driver for maximising efficiency in taking the customer through the funnel. As marketers, it is important to stay in-tune with your marketing automations especially as we see rapid changes happening. It is important to stay relevant, real and authentic, creative, empathetic, context, all at scale. In this episode, Anna (Gooden) Howard-Taylor dissects the marketing & customer relationship and breaks down how marketers should approach speaking to their audience in the key areas: who, what, when, where, why and how?