Cattle Dog Digital

Month: July 2020


Uncertain Times: Why Marketing Needs to Adapt & Stay Proactive

It’s safe to say that all marketing teams had to perform a 360 ‘about turn’ to align spend and resources with an ‘all-in on digital’ focus. Budgets have been cut, teams down-sized and if you’re lucky, maybe you experienced just a haircut. One thing is certain: everyone is closely watching KPIs and dashboards week-over-week looking for signs of an upturn.


Why Your Salesforce Needs a Makeover

In this time of uncertainty and unknowns around building pipelines and achieving revenue targets, we tend to look inward, diving into the data to get clarity on how our customers and the market as a whole are reacting and behaving.